The quick decision guide
Here’s the fastest way to choose:
Still unsure? Let’s dive deeper.
Category | Wix | Webflow | Shopify |
Pricing | - Free plan (with ads) - Paid: $16–$59/mo - E-commerce: $27–$59/mo | - Free plan (with branding) - Site plans: $14–$39/mo - E-commerce: $29–$212/mo | - Starter: $5/mo - Basic: $29/mo - Advanced: $299/mo |
Best for budget | Cheapest overall | Best value for designers | Best for scaling stores |
Ease of use | ⭐⭐⭐⭐⭐ (Easiest) Drag-and-drop, no coding | ⭐⭐⭐ (Hardest) Requires design knowledge | ⭐⭐⭐⭐ (Moderate) Intuitive for stores |
Design flexibility | - 100s of templates - Limited mobile control | - Pixel-perfect control - Fully responsive | - Professional store themes - Harder to customize |
E-commerce | - 50+ payment gateways - 0% fees (paid plans) - Premium cart recovery | - Limited gateways - 0% fees - High-plan features | - 100+ gateways - 0.6–2% fees - Built-in cart recovery |
SEO | - Good AI tools - Medium speed - Decent code | - Full control - Fast speed - Cleanest code | - Built-in SEO - Fast CDN - Good code |
Scalability | Good for small sites | Handles high traffic well | Built for millions in sales |
Best for | Beginners, simple sites | Designers, custom sites | Serious e-commerce |